Social advertising challenges a brand to think differently about both social engagement and advertising. It requires marketers to appeal to the prospect in new ways. This Grande Guide from Oracle Eloqua is about advertising in the social media sphere — what it means, why it’s worth it…
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Tapping mobile potential doesn’t have to take sorcery. Don’t let your efforts to keep up create a fragmented customer experience. You need an orchestrated way to plan, respond and thrive in the new mobile marketing world. Read how in this white paper. The post SPONSOR MESSAGE: The…
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If you are considering licensing a call analytics platform, this report will help you decide whether or not you need to. It provides relevant statistics on market growth, developing market trends, recommended steps for making an informed purchase decision and profiles of leading call analytics…
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According to CMI, 70% of B2B marketers are creating more content than they did one year ago — but is that content really making an impact? This Content Creation Guide from Salesforce Pardot provides step-by-step instructions to help you create a top-notch content strategy. You’ll also…
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For advertisers new to retargeting on Facebook, AdRoll analyzed performance results across advertisers to offer insights on retargeting and to educate marketers on the best way to drive results for their business. Download this report and get key performance metrics for Facebook on desktop and…
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On average, about 40 percent of email opens come from mobile devices and tablets. Unfortunately, many mobile subscribers are less engaged because they are being forced through an experience that is not optimized for them. It’s daunting, as a marketer, to figure out how to address this growing…
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Although marketing teams use multiple channels to drive sales, the majority of marketers still employ single-touch attribution models. These increasingly outdated models aren’t up to the task of tracking which campaigns have the biggest impact on performance and which channels or tactics…
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Although marketing teams use multiple channels to drive sales, the majority of marketers still employ single-touch attribution models. These increasingly outdated models arenít up to the task of tracking which campaigns have the biggest impact on performance and which channels or tactics deserve…
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Mobile is increasingly becoming the main screen accessed throughout the day, and mobile marketing, in turn, has developed into a sophisticated, personalized marketing channel to reach consumers. In this white paper, Quantcast explores the mobile landscape and identifies opportunities and solutions…
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Download this white paper to find out how to determine which search keywords and ads drive calls. Learn how you can use call tracking data to optimize bidding, generate more calls and sales, and cut wasted spend. The post SPONSOR MESSAGE: Guide to Call Tracking for Local Search appeared first on…
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing