Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Tune Your Paid Search Campaigns To Account For Holiday Volatility The relationship between bids and conversions is like that between ice cream sundaes and…
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Mobile Search Spend Share In UK And Australia Outpaces US Mobile spend and click share in three of the most mature paid search markets – the U.S., UK and…
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Mobile spend and click share in three of the most mature paid search markets – the US, UK and Australia – increased significantly over the past year. The share of paid search spend allocated to mobile paid search spend in the UK and Australia continued to outpace that of the US. The new data,…
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Top Luxury Brands Spent $ 22 Million On Google Text Ads In The U.S. Last Year [Study] Paid search research firm, AdGooroo, has analyzed the paid search activity by…
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
As Mother’s Day approaches, Adgooroo is putting the cutthroat reality of paid search in the Flowers and Gifts category on display. The advertising insights firm reports that flowers and gifts advertisers spent more than $ 15.4 million on Google AdWords ads in the first quarter of 2014 on…
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
RKG is out with its first quarter Digital Marketing Report today, showing US paid search spend increased 17 percent year-over-year. This echoes positive Q1 global growth trends reported by Covario (25 percent) and IgnitionOne (8 percent). Mobile devices and product listing ads (PLAs) both drove…
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
RKG has released its Q4 2013 Digital Marketing Report, and as other reports have indicated, paid search saw solid year-over-year growth in the holiday quarter. Paid search spend among RKG’s retail-heavy client set rose 23 percent year-over-year. Overall click volume increased 19 percent, and…
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
IgnitionOne released its fourth quarter Digital Marketing Report today, showing that the paid search market in the US continues to grow. Search ad spend rose 12 percent year-over-year in the fourth quarter of 2013. In part as a result of the later kick-off to the holiday shopping season this year,…
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Amid reports that brick and mortar sales were lackluster over the Thanksgiving weekend, ecommerce is looking like a bright spot this holiday season, with mobile devices playing an increasingly important role. Mercent, which powers major retailer campaigns online for brands including Brookstone,…
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing