How much does Google’s new search term filtering affect ad spend transparency? Here’s how to find out

Posted on September 16, 2020 by gftshappy

This script will show you the daily percentage of clicks going to search terms that Google doesn’t report.

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Google’s search terms move will make millions in ad spend invisible to advertisers

Posted on September 3, 2020 by gftshappy

The change removes visibility into more than 20% of search terms, one agency finds.

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Traditional media suffer as digital ad spend grows in 2020 forecast shows

Posted on September 2, 2020 by gftshappy

Paid search and social are the big winners of shifting budgets.

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As advertisers cut back, U.S. paid search spend estimate is slashed by billions

Posted on April 12, 2020 by gftshappy

eMarketer argues paid-search is more vulnerable now than in past recessions.

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E-commerce ad spend doubled as social distancing behavior took hold

Posted on March 23, 2020 by gftshappy

Will the pace continue amid supply chain challenges?

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Coronavirus: Emarketer lowers global ad spend projections for 2020

Posted on March 19, 2020 by gftshappy

The revised model assumes business will bounce back in the second-half of the year — and that the Summer Olympics will go on.

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Vast majority of Amazon advertisers plan to spend more on ads again this year

Posted on February 19, 2020 by gftshappy

Specialized Amazon marketers and paid search marketers are most likely to be managing campaigns on the platform, our survey found.

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Amazon ad spend rises over Cyber 5, but most efficient sales days still ahead

Posted on December 12, 2019 by gftshappy

The five-day stretch from Thanksgiving to Cyber Monday was record-breaking for e-commerce but brands still have more time for profitable sales on Amazon.

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Advertisers increased Google Shopping spend by 32%, Amazon Sponsored Product by 50% YoY this holiday cyber weekend

Posted on December 10, 2019 by gftshappy

Advertisers benefited from flat to moderately higher CPCs between Thanksgiving and Cyber Monday.

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