How to write PPC text ads in 2017’s sophisticated environment

Posted on February 18, 2017 by gftshappy

There are now so many ways to customize your search ads that optimization can seem complex. Columnist Matt Umbro discusses which components are likely to make the biggest impact on your CTR and conversion rates. The post How to write PPC text ads in 2017’s sophisticated environment appeared…

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Googling The Weather: From 20% Project To Sophisticated Query Analysis

Posted on February 15, 2014 by gftshappy

Millions of us have asked Google to play weatherperson. In order to get an answer to one of our oldest and most basic questions, we type a variety of words and numbers — city names, neighborhoods and ZIP codes, plus words like “weather,” “forecast” or maybe…

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