Columnist Amy Bishop shares details from a session at SMX Advanced in which panelists discussed how to best collaborate with cross-functional teams to build integrated paid search and paid social strategies. The post SMX Advanced recap: Using Paid Search & Social Together to Deliver the…
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It uses AI and a routing algorithm to match questions to potential responders. The post With relaunch Jelly makes another run at Q&A-style “social search” appeared first on Search Engine Land.
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SMX Advanced offers you several digital marketing “master class” workshops to sharpen your skills on specific search marketing topics. Register for a pre-conference workshop today and get a full day of in-depth learnings in SEO, PPC, international search, in-house search or local search…
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
We hear from three kinds of social media marketers: social media paid advertising specialists; organic (earned/owned) social specialists; and those responsible for both. Marketing Land’s SocialPro is for you, regardless of which description best fits you. SocialPro features sessions…
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Certain types of web traffic do not pass referral information on to our analytics programs, making it difficult to properly track these visits. Contributor Maggie Malek recaps a session from SMX West detailing how to handle this “dark” web traffic. The post Dark search, dark social &…
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Search is the single largest traffic driver to websites, according to SimilarWeb’s Global Search Marketing Report 2016. The findings are based on billions of site visits to a global sample of websites and reflect both mobile and desktop traffic. The report is focused on a variety of metrics…
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Join professional social media marketers just like you learning the latest ROI-driven tactics at Marketing Land’s SocialPro, June 20–21 in Seattle, WA. We’ve changed the date and location of this event based on your feedback to help you get a head start with your campaigns and end-of-year planning….
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Exploring new opportunities to integrate social media into your local brand’s SEO strategy? Columnist Lydia Jorden reviews how to elevate your local search presence using Snapchat and Quora. The post Leveraging social media for local SEO appeared first on Search Engine Land.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Bing Ads social extensions, Google Adpocalypse & more appeared first on Search Engine Land.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
The new ad extension is in beta in the US. The post Bing Ads testing Social Extensions: Link search ads to Facebook, Twitter, Instagram, Tumblr appeared first on Search Engine Land.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing