You can’t advertise that: The big list of prohibited ads across social and search platforms

To get ads approved in a timely manner, brands need to know what content is allowed, what’s restricted and what’s prohibited. Marketing Land put together this cheat sheet to help.

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Facebook ads aren’t what they used to be, so it’s time for smarter social ad buying

In a flooded social landscape, Wenograd argues that the most successful brands will be the ones that integrate robust paid strategies and prioritize high-quality creative.

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Agencies say search, social spend will rise, but increases target 5 platforms

While Amazon and LinkedIn cracked the top five, our survey finds second-tier platforms are much less likely to see spending increases in the coming year.

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

AdStage’s new Join automatically shows Google Analytics, Salesforce data for search, social campaigns

Customers will have full-funnel visibility into how their search and social campaigns are driving sales outcomes, without URL tagging.

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing