Google confirms web stories as featured snippets are not a great experience for searchers.
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Here’s a set of guidelines to follow when optimizing for the featured snippet – like using an “is” statement and defining the topic concisely.
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The featured snippet variant now appears in Google’s main results column, as the company announced in January.
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Questions remain if number one in the SERPs means a featured snippet or a typical organic result. Rank Ranger’s Mordy Oberstein breaks down what’s been happening recently.
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Google still plans to remove featured snippets from the right rail on desktop and move the feature into the main listings.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Instead, they’ll appear at the top of the second results page.
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It may not improve SEO, but targetText’s ability to highlight text on a web page has potential for other use-cases.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
URLs matched 91% of the time when featured snippets were displayed on both devices.
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Check out this interview literally behind the scenes at Mozcon.
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In the second episode of #AskGoogleWebmasters, John Mueller explained some voice search nuances in GSC.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing