The first round of testing revealed Smart Bidding’s strength but other tests showed where there is room to grow – and some were just downright odd.
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Surveys suggest there’s still considerable room for growth.
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Rebecca Stone, LiveRamp’s VP of Marketing, discusses what needs to happen for smart speakers (and displays) to realize their marketing and commerce potential.
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Alexa had the most noticeable improvement according to the test results, nearly matching Google for general information queries.
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The automated bidding feature aims to maximize reach and awareness.
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Smart Bidding may be used instead of smart pricing when conversion tracking is enabled.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Combining a tablet-like display with a high-quality speaker, the Lenovo Smart Display incorporates Google Assistant into an interactive screen for a richer visual experience.
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Campaign ad creation, audience targeting, ad delivery across Google channels — and soon landing page creation — are automated based on the advertiser’s goal.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing