Google hopes to help advertisers manage bid strategies and drive performance
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Advertisers are still able to use tCPA and tROAS, but later this year, these options will only appear with Maximize Conversions and Maximize Conversion Value, respectively.
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If you’re new to SSCs, the main value prop is to combine Shopping and Display into a single campaign, in addition to simplifying the creation and maintenance of them.
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The company is investing heavily to address the dominant online to offline use cases, including buy online, pickup in-store.
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To many this was another example of Google abusing its power. Except it wasn’t, court finds.
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A new Smart Shopping format will also roll out later this year, and videos are coming to Display ads.
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New features and updates are aimed at local businesses and services in the “reopening phase.”
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Smarter Ecommerce’s Mike Ryan discusses why ROAS isn’t a performance metric and why Google limits data insights for Smart Shopping campaigns.
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Smart Shopping campaigns aren’t just a feature update.
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The devices have reached 50% of US homes, but fallen flat as a channel
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