Writing compelling ad copy can be challenging, but there are many automated processes that can help. In a recent webinar, Ashley Fletcher shows how to write copy that thrives in a Smart Bidding world.
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The company also announced feature updates, including video embeds and integration with Bing Maps.
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Google will also launch a “one-click” self-service tool for advertisers that would like to transition their campaigns ahead of the deadline.
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It’s unclear whether this feature will remain available once Smart Shopping campaigns are rolled into Performance Max campaigns in 2022.
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With holiday shopping season in full swing, being able to better optimize campaigns for in-store shoppers means the opportunity to catch searchers when they’re ready to buy.
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Advertisers that rely on Smart Shopping and Local campaigns should test Performance Max campaigns before the change occurs next year.
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New features include new cross-Microsoft integrations and data improvements for reporting.
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The new Display campaign type will have the same controls that standard Display campaigns currently offer.
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“This allows businesses to get their intuitive/institutional knowledge into the machine learning to optimize more accurately.”
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The solution will not charge management or service fees or commissions. Businesses will only pay for their ad spend.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing