Microsoft Advertising announces Unified Smart: A single management solution for multi-channel paid advertising and social media

The solution will not charge management or service fees or commissions. Businesses will only pay for their ad spend.

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DuckDuckGo’s focus on privacy-minded users pushes it past 100 million searches in a single day

Although it’s a long way from being a Google competitor, DuckDuckGo’s business model may serve as a playbook for new search engines.

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YouTube ‘Video Reach’ campaigns let advertisers upload multiple videos for single campaign

Ford reports the new offering reduced campaign costs by more than 20% compared to its previous YouTube campaigns.

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[Reminder] Live webcast: How to create a single source of data truth for marketing

According to McKinsey and Forrester, an integrated marketing analytics approach can free up 15-20% of marketing spend while driving higher campaign conversions. But, with four out of five marketing organizations struggling to merge their data points, it’s clear that marketers still have many…

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How To Make Every Single Page On Your Website Evergreen

Web pages may not be meant to last forever, but I think that most web pages can do a lot better. Many pages and articles published today lack evergreen qualities, which means that in a few months or years, they will be old and useless. They will join the billions of other pages littering the…

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AdWords Adds Single Currency Reporting For Conversion Values

AdWords advertisers that accept multiple currencies on their sites or apps can now track ad-driven conversion values in a single currency. The change means sales will be converted into the same currency as the billing settings in an AdWords account. Advertisers importing goals and transactions from…

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How A Single Guest Post May Have Gotten An Entire Site Penalized By Google

Google made it clear earlier this year that those doing guest posts “for SEO purposes” might be subject to penalties. But the latest chapter in its war on guest posts feels a bit crazy: an entire site put into Google’s penalty box because of a single guest post that Google…

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Single Page Websites & SEO

Single page websites are quite popular right now; I see more and more each week on sites like The Latest and Product Hunt. No doubt they look cool when filled with great fonts, graphics and transitions. But can you SEO a single-page site and rank? Google’s Matt Cutts had this to say: (video…

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