Google Ads enables bid simulator for Target ROAS, budget simulator for Maximize clicks, conversions

See the projected impact of making bid or budget changes in your campaigns that use these smart bidding strategies.

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Google AdWords Adds Mobile Bid Adjustment Simulator, First Position Estimates

New tools available to all advertisers to inform manual bid optimizations. The post Google AdWords Adds Mobile Bid Adjustment Simulator, First Position Estimates appeared first on Search Engine Land.

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AdWords Brings Keyword Bid Simulator Estimates Into Reporting Columns

With a handy new set of columns, Google is bringing the AdWords bid simulator into fuller view. From the keyword tab, advertisers can now add several columns to their reporting from the new Bid simulator section offered in the Customize Columns menu. A range of  bid simulator estimates can then be…

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Bing Ads Launches “Bid Landscape”, A Keyword Level Bid Simulator Tool

Bing Ads is rolling out the new Bid Landscape tool to give advertisers a better sense of what changes they’re likely to see from changing keyword bids. AdWords users will immediately be comfortable using the tool because it so closely resembles the Bid Simulator in that platform — down…

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Conversion Metrics Now Available In Google AdWords Bid Simulator

The AdWords Bid Simulator tool now offers conversion estimates in addition to impressions and clicks to show how bid changes may affect conversion volume and values. For each bid option shown in the simulator, the bid simulator provides the number of conversions — both 1-per click and…

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Google Adds Conversion Estimates To AdWords Bid Simulator

Bid Simulator, the AdWords tool that shows click, impression and cost estimates, now includes conversion predictions. The Bid Simulator displays estimates for both 1-per-click and many-per-click conversions you might have received with different bids. As with the other estimated data, the…

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