Columnist Bryson Meunier believes that for savvy marketers, the rollout of Google’s mobile-first index will represent an opportunity — not a threat. The post A simple checklist to prep for the Google mobile-first index appeared first on Search Engine Land.
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Wasted ad spend can indicate issues with your AdWords account. Fortunately, as Jacob Baadsgaard reminds us, it’s also under your control. The post From waste to win: watch how a simple change affects AdWords performance appeared first on Search Engine Land.
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Is blogging a major component of your digital marketing strategy? Columnist Daniel Faggella explains how to help your blog reach its full potential in search. The post 5 Simple Strategies To Improve Your Blog’s Search Rankings appeared first on Search Engine Land.
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How difficult is it to master the SEO basics? According to columnist Stephan Spencer, it’s child’s play! The post SEO So Simple A Child Can Do It: In 5 Easy Steps appeared first on Search Engine Land.
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These SEO errors can be easily fixed, but not if you’re unaware of their existence. Contributor Janet Driscoll Miller shares the most common simple problems she’s come across in her 10 years in the business. The post The 8 Most Common But Simple Missed Opportunities In Optimizing Content appeared…
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No matter how good your scripts, they’re still vulnerable when other things go wrong. Columnist Russell Savage explains how to safeguard your work. The post 3 Simple Techniques to Insulate Your AdWords Scripts and Keep Them Running Smoothly appeared first on Search Engine Land.
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There are many ways in which PPC accounts can go astray. For example, wrong keywords, incorrect bidding, bad landing pages, etc… I think you get the picture. An often overlooked pitfall relates to basic marketing strategy/messaging. If basic marketing principles are overlooked, PPC goodness…
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