‘Significant’ drop in Google-reported search terms seen across devices and ad formats [Report]

Tinuiti’s granular look at search term data offers a snapshot of how big Google’s search terms update is for advertisers.

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Yet another study shows featured snippets lead to significant drops in organic clicks

With Google showing more and more featured snippets, more studies are coming out showing how they impact the core web results. The post Yet another study shows featured snippets lead to significant drops in organic clicks appeared first on Search Engine Land.

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