Google updates ‘Ad Settings’ to allow users to turn off targeting signals

Google is also extending ‘Why this ad?’ notices to all services that display Google Ads, including YouTube, Google Play, Gmail, Maps and partner websites and apps.

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Google’s 2016 Santa Tracker signals the official countdown to Christmas

This is the 12th year Google has counted down the seconds until Santa’s December 24 departure from the North Pole. The post Google’s 2016 Santa Tracker signals the official countdown to Christmas appeared first on Search Engine Land.

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Exploring a newly-granted Google patent around social signals

Columnist Dave Davies takes a deep dive into a recently published Google patent for clues on how the search giant is thinking about social signals and search results. The post Exploring a newly-granted Google patent around social signals appeared first on Search Engine Land.

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Google Mobile-Friendly Algorithm Currently Doesn’t Differentiate Some Desktop Ranking Signals

Having a slow or fast mobile site should not impact your mobile-rankings, assuming your desktop site is fast. Google still uses many desktop signals for mobile ranking, even after April 21st. The post Google Mobile-Friendly Algorithm Currently Doesn’t Differentiate Some Desktop Ranking…

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Google Updates Local Search Algorithm With Stronger Ties To Web Search Signals

Google has released a new algorithm to provide a more useful, relevant and accurate local search results that are tied more closely to traditional web search ranking signals. The changes will be visible within the Google Maps search results and Google Web search results. The core changes are behind…

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