Why links are still the core authority signal in Google’s algorithm

Link metrics have been the foundation of Google’s ranking algorithm since the beginning, but could anything ever surpass links as a ranking signal? Columnist Jayson DeMers speculates. The post Why links are still the core authority signal in Google’s algorithm appeared first on Search Engine…

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Google: AMP Not Yet A Search Ranking Signal

In December, Google said AMP might become a ranking signal. It is not yet, but it still may become a ranking factor when it is more widely launched. The post Google: AMP Not Yet A Search Ranking Signal appeared first on Search Engine Land.

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SearchCap: Google AdWords & Bing Ads Bugs, AMP Ranking Signal & Review Stars Bug

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google AdWords & Bing Ads Bugs, AMP Ranking Signal & Review Stars Bug appeared first on Search Engine Land.

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SearchCap: Google Core Ranking Update, Panda Algorithm Now A Core Signal & TV Influence

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google Core Ranking Update, Panda Algorithm Now A Core Signal & TV Influence appeared first on Search Engine Land.

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Yes, The Click-Through Rate Is A Ranking Signal, But…

The debate over CTR’s potential role as a ranking factor continues with the results of an experiment run by contributors Cesarino Morellato and Andrea Scarpetta. The post Yes, The Click-Through Rate Is A Ranking Signal, But… appeared first on Search Engine Land.

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Google Action Against Pregnancy Center Ads Stirs Confusion, But Does Not Signal Preference Or Policy Change

You may have read this week that some paid ads by pro-life oriented crisis pregnancy centers have been removed by Google after pro-choice political advocacy group NARAL claimed credit for getting the ads banned, as reported by the Washington Post. In reaction, outlets on the pro-life side have…

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