Halting campaigns shouldn’t be your only brand safety precaution

After the storming of the Capitol, some brands are going dark with their social media ads, but a rapid response workflow and diversifying channels can help them continue to drive business.

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Google shouldn’t pause algorithm updates during the pandemic, expert SEOs say [Video]

While it’s not business as usual, search engines need to continue to help users, provide vital resources and fight against misinformation.

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7 things business owners fear (but shouldn’t) about SEO

From concerns about scam artists to misconceptions about measurement, the typical reasons for fear of SEO are many. But contributor Pratik Dholakiya contends there’s much to gain by getting past your doubts. The post 7 things business owners fear (but shouldn’t) about SEO appeared first on Search…

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Why retailers shouldn’t overreact to the voice search revolution

Columnist Andy Taylor of Merkle|RKG shares data and provides insight into how voice search is impacting retailers. The post Why retailers shouldn’t overreact to the voice search revolution appeared first on Search Engine Land.

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