Columnist Nate Dame asserts that the old way of doing keyword research isn’t going to cut it anymore. Check out his fresh, new tactics for generating keyword ideas. The post Why You Should Never “Do Keyword Research” Again appeared first on Search Engine Land.
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Are you using Smart Lists in your remarketing efforts? Columnist Rebekah Schelfhout believes you should consider doing so if you’re not already. The post Why You Should Be Using Google Analytics Smart Lists For Remarketing appeared first on Search Engine Land.
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Contributor John Lincoln explores various pricing models for search engine optimization services. Find out which one is best for you! The post Should You Pay For SEO Hourly, Monthly Or By The Project? appeared first on Search Engine Land.
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Contributor Lori Weiman of The Search Monitor shares data to help travel and hospitality marketers gauge their success. The post How Travel Advertisers Should Actually Be Using Search Marketing Benchmarks appeared first on Search Engine Land.
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SMX West is coming up fast. On March 2 there are a number of workshops and intensives being held before the main conference starts on Tuesday, March 3. One of those is the Local Search Advantage. In truth every digital marketer should be interested in location-based search and marketing — 94…
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Local businesses often don’t see the need to go mobile, but columnist Rachel Lindteigen reminds SMBs that the time to prepare is now. The post Is Your Local Site Mobile Friendly? Should It Be? appeared first on Search Engine Land.
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It’s common for multiple medical practitioners to work at a single location, so columnist Will Scott advises how to set up Google My Business so each practitioner is his or her own “brand.” The post How Medical Practices & Practitioners Should Set Up Google My Business appeared first on…
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Who should small- and medium-sized businesses turn to for help with search marketing? Columnist Wesley Young of the Local Search Association starts the discussion. The post How Should SMBs Buy Local Search Advertising: Automated Services Vs. Sales Reps? appeared first on Search Engine Land.
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Google takes Google Now to the next level but integrating your home appliances directly into voice search and predictive search behavior. The post Nest + Google Now = Google’s Now Predicting How Your Home Should Run appeared first on Search Engine Land.
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Big sites like Amazon.com can teach us a lot about SEO…or can they? Contributor Tom Schmitz gives us the lowdown. The post Should You Copy A Top Site’s SEO? appeared first on Search Engine Land.
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