What are Google’s quality updates (aka Phantom updates), and how can you recover? In part one of a two-part series on Phantom, columnist Glenn Gabe explains the history and possible mechanics of these algorithm updates. The post With Panda in stealth mode, why Google’s quality updates should be on…
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Google Maps ads are changing to help local businesses become more visible. Columnist Will Scott discusses the four features you should be most excited about. The post Excited about Google’s new map ads? You should be! appeared first on Search Engine Land.
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Are you a professional social media marketer focused on driving results for your company or clients? Then SocialPro is the conference for you. SocialPro is designed from the ground up by the Marketing Land team to focus on the real-world challenges you face on a daily basis. Check out nine reasons…
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When it comes to digital marketing, SEO and PR go together like peanut butter and jelly. Columnist Erin Everhart explains how these two teams can combine forces to benefit each other and the business as a whole. The post 5 ways SEO and PR should be working together appeared first on Search Engine…
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Most of us have used Google Search Console, but many SEOs ignore Bing Webmaster Tools. Columnist Tony Edward argues that we should not overlook this rich source of data. The post Why SEOs should not ignore Bing Webmaster Tools appeared first on Search Engine Land.
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Global Trade Item Numbers are an often overlooked aspect of Google Shopping ads. Columnist and Googler Matt Lawson explains why you need to take them seriously. The post Five reasons why GTIN should be your new favorite Google Shopping acronym appeared first on Search Engine Land.
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MarTech: The Marketing Tech Conference is right around the corner, and we’re excited to share this incredible experience with you. If you haven’t registered yet, take a moment to review the top seven reasons you should attend this year’s conference in San Francisco, March 21–22: Actionable content….
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A Google spokesperson recently revealed that GoogleBot will soon support HTTP/2. Columnist Patrick Stox explains what this is and what it means for SEOs. The post Why Everyone Should Be Moving To HTTP/2 appeared first on Search Engine Land.
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Contributor Bill Hunt recaps a session from SMX East in which Joe Oliver and Cody Cahill from Page One Power explain the different strategies required for success in enterprise-level link building. The post How Enterprises Should Approach Link Building appeared first on Search Engine Land.
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In light of Google’s update to its pirate algorithm in October 2014, columnist Neil Patel explores its impact thus far. The post 9 Outcomes Of Google’s Pirate Algorithm: Should You Be Concerned? appeared first on Search Engine Land.
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