Plus, Merchant Center guidelines change in August — for the advertiser’s benefit
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With the right structure and parameters, pausing paid search can be an invaluable source of data for PPC professionals.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Also, Google updated its event structured data report in Search Console.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Plus, Facebook leaks 500 million users’ data
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Last year, Google passed digital service taxes onto advertisers in the UK, Turkey and Austria, and it’s likely to do the same in the U.S. as well.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Keys to diversity and inclusion in our industry include mentorship and promotion of Black search marketers
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Plus, Google News and Discover penalties
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
The California Privacy Rights and Enforcement Act won’t take effect for two more years, but don’t wait to prepare.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
In the end, it’s about using the right search data to speak to customer at the right stage in their journeys.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Brand is already affecting the performance we are held accountable for, so we can use the data we have as SEOs to benefit the whole company.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing