Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Nixed 4,143 Links To YouTube, Groups Under “RTBF” On the heels of our earlier discussion of search-index removal requests under the…
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
One of the unanswered questions in the ongoing European-Google antitrust saga is what concrete changes or concessions critics want (or will accept) from Google. One of those things may have just come to light in a Financial Times interview with German justice minister Heiko Maas. Maas asserts in…
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
For years, debates raged about what constituted “best practices” when it came to mobile SEO. Early on, the discussion focused on whether it was important to have a separate site optimized for mobile devices. That proved to be a major challenge, as it required detecting and optimizing…
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Our annual Search Marketing Expo – SMX East is less than two months away, and it’s shaping up to be an exceptional show. We’ve developed a ton of new content for the conference to keep you current with the latest tactics, tools and techniques. What’s New In SEO A better question…
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
While many advertisers have bought into the idea of bidding on search terms that include their brand name, there are still plenty of smart people that question the incrementality of such a practice. We’ve questioned it ourselves, most recently in a 2012 study. That study looked at incremental…
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Content marketing is the hot topic these days, but lead generation marketers are faced with a conundrum: How do I get the visibility for my content via organic search while at the same time capturing leads? Are SEO and gated content mutually exclusive? There’s no magic answer to this…
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Summer’s unofficially begun. That means August and MarTech: The Marketing Tech Conference are right around the corner. Here are 8 reasons to register today: 1) Actionable program. MarTech sessions will help you: Maximize the value of your marketing technology investment Implement a marketing…
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Duane Forrester from Microsoft’s Bing team wrote a blog post today on the official Bing Search blog named 10 SEO myths reviewed. There are many good and obvious points Duane makes in the post but one point he makes about links is very revealing. Duane wrote: You should never know in advance a…
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Santa’s elves weren’t the only ones busy this past holiday season. Paid search was also working overtime to make sure shoppers ended up with perfect holiday gifts. The share of e-commerce transactions driven by SEM during November-December 2013 was 15%, up from 14% in 2012. And, organic…
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
The term “user experience” gets tossed around a lot in the online marketing world these days. We use it as a justification for many choices, especially with regards to design, development, site architecture, and content strategy. User experience is definitely here to stay, but how well…
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing