Tag Archives: Shopping

With loss of Yahoo and image search, Google Shopping search partner traffic nosedives

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While it is a small fraction of Shopping traffic, the partner network can help advertisers currently excluding this traffic to grow moving forward, particularly in a competitive Q4 holiday season.

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Gift-giving shopping behavior from religious holidays to relationships and beyond

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New research analyzes data and trends from last year’s holiday season to bring you key insights to help you optimize your campaigns.

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How to use Shopping campaigns to increase enterprise leads for B2B

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Metric Theory’s SEM campaign for Recycle Away delivered highly-targeted leads and increased revenue by 54%, earning the agency top honors at this year’s Search Engine Land Awards.

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Google announces new ‘discovery’ ad formats, revamped Shopping experience, native placements at Google Marketing Live

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The company also announced a new Google Shopping experience that aspires to be more competitive with Amazon.

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