A new Smart Shopping format will also roll out later this year, and videos are coming to Display ads.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Identify under-performing products faster, see what’s popular in your industry and get more out of PPC reporting.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
The “Sponsored” label will be retired on desktop results, too.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Make sure to double check those abandoned cart metrics; they may be inflated.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Combine UTM parameters and Google Analytics to see how shoppers behave after they click through on your Shopping listings.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
New features and updates are aimed at local businesses and services in the “reopening phase.”
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Smarter Ecommerce’s Mike Ryan discusses why ROAS isn’t a performance metric and why Google limits data insights for Smart Shopping campaigns.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
ZATO Marketing’s Kirk Williams and Smarter Ecommerce’s Mike Ryan discuss when to use manual CPC, ECPC and max click bidding.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Smart Shopping campaigns aren’t just a feature update.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
No brand grows at scale on one ad platform so you need to look for opportunities beyond Google Shopping. Here are some options to consider.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing