And, should advertisers or platforms bear the burden of digital service taxes?
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More than 50% of North American back-to-school shoppers say they’ll check for in-store inventory online before heading to a store, according to Google.
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Promotions uploaded via Google Merchant Center are automatically surfaced to shoppers, regardless of whether the merchant advertises on Google.
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The integration with shopping partners like Woocommerce makes it even easier for retail and commerce partners to reach increased audience across Google’s properties.
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Retailers on those platforms can more easily show their products for free across Google.
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The announcements position Google as the middle ground between shoppers and retailers.
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Plus, here’s your guide to auditing for Core Web Vitals
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The updated interface helps it reach parity with Google Shopping, but both search engines are looking to provide users with features and data that Amazon doesn’t.
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Previous Showcase Shopping ad layouts will be included in Product Shopping ad groups.
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More digital retail conversions are happening on mobile in 2020.
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