How to prepare your company for Google’s new customer journey for search.
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Columnist Nathan Safran takes a look at where Google is heading — and what challenges it faces — in the age of mobile. The post The Shifts In Consumer Behavior Driving Google’s Maturation appeared first on Search Engine Land.
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Google is constantly working to provide users with a better experience, and marketers are constantly trying to adapt to these changes. Content-based SEO creates a compelling blend of authentic content and search engine eye-candy, but it also necessitates mastering both worlds (content marketing and…
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Over the past week or so, there has been a lot of various signals across the search community that Google’s algorithms and rankings were updating, so much so that people were bracing themselves for a major Penguin or Panda-like algorithm announcement from Google. Google never made the…
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Although the Google antitrust settlement in Europe isn’t final it appears we’re in the final minutes of the final act. There still may be a surprise or two in store but we mostly know how this story is going to end. Now it appears the Google antitrust drama is shifting to India, where…
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing