Tag Archives: Share

Google’s Topics API: Advertisers share concerns about topic diversity and other potential challenges

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While paid search marketers applaud Google’s proposed user privacy measures, they’re keen to highlight its shortcomings — particularly the number of topics in the initial design.

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Non-stop updates: SEOs share the impact on their day-to-day, work-life balance and career outlook

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Stakeholder expectations seem more realistic as the industry has matured, but Google’s updates may be influencing career paths.

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

How a localized SEO campaign delivered global market share, lifted revenue

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The campaign, by Search Engine Land Awards SEO agency of the year Wolfgang Digital, helped the Digital Marketing Institute quickly expand to the U.S.

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing