French antitrust decision sets the stage for Google to pay for news content in Europe

Google had sought to avoid paying copyright licensing fees by getting publishers to waive them in exchange for being included in search results.

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AdWords sets parallel tracking deadline & will warn advertisers using HTTP landing pages

Advertisers using third-party click measurement systems need to prepare for parallel tracking. AdWords will automatically redirect some HTTP ad clicks to HTTPS landing pages. Please visit Search Engine Land for the full article.

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Google sets machine learning loose on new ‘Smart’ display campaigns

Automation take over essentially every aspect of this new campaign format. The post Google sets machine learning loose on new ‘Smart’ display campaigns appeared first on Search Engine Land.

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SearchCap: Google Search Analytics sets, AdWords updates & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google Search Analytics sets, AdWords updates & more appeared first on Search Engine Land.

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