Tag Archives: SERPS

Study shows Google’s Possum update changed 64% of local SERPs

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How significantly did the Possum update impact local search results in Google? Columnist Joy Hawkins shares data and insights from a study she did with BrightLocal, which compared local results before and after the update. The post Study shows Google’s Possum update changed 64% of local…

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How to get a bird’s-eye view of the Google SERPs

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Columnist Stephan Spencer provides an overview of a new rank tracking tool that goes much deeper than the “10 blue links” mindset. The post How to get a bird’s-eye view of the Google SERPs appeared first on Search Engine Land.

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The Early Impact Of Google Adding More Ads To Mobile SERPs

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Columnist Andy Taylor shares data from Merkle|RKG suggesting that Google is now showing more ads in mobile search. The post The Early Impact Of Google Adding More Ads To Mobile SERPs appeared first on Search Engine Land.

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Structured Data & The SERPs: What Google’s Patents Tell Us About Ranking In Universal Search

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Columnist Barbara Starr delves into several Google patents to explore the ways in which the search giant is displaying search results based on structured data and context. The post Structured Data & The SERPs: What Google’s Patents Tell Us About Ranking In Universal Search appeared…

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The Evolution Of Google SERPs: Three Key Takeaways From SMX West 2015

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We all know search engine results pages look different these days. Contributor Adam Dorfman shares information from experts that quantifies the difference and explains how marketers can cope. The post The Evolution Of Google SERPs: Three Key Takeaways From SMX West 2015 appeared first on Search…

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Song Lyrics Hit The SERPs: Analyzing Google & Bing Traffic To 5 Large-Scale Lyrics Websites [Case Study]

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Many have noted that 2014 was a bad year for lyrics websites, but contributor Glenn Gabe set out to quantify the impact of search engines displaying song lyrics directly in the results pages. Read on for his findings! The post Song Lyrics Hit The SERPs: Analyzing Google & Bing Traffic To 5…

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Travel & Hospitality In The Holiday SERPS: How To Take Advantage Of Trends [Data]

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Contributor Jim Yu explores data on seasonal trends in the travel and hospitality verticals that should inform marketers’ organic search strategies. The post Travel & Hospitality In The Holiday SERPS: How To Take Advantage Of Trends [Data] appeared first on Search Engine Land.

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