Google automatically adding locations to title tags can work well in local businesses’ favor.
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By improving the consumer travel-search experience Google is also going after a larger share of travel-ad spending.
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Google sought to show potential ‘unintended consequences’ of new copyright rules that require fees when content is shown in search results.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
A responsive website is not enough to survive in the mobile-first indexing era, says contributor Barry Adams. Here’s a list of technical SEO and general optimization aspects you need to be aware of and fix on your site if necessary.
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Contributor Kristopher Jones explains how SEOs should be changing their practices to keep up with trends in the way Google evaluates web pages. The post How machine learning levels the SERP playing field appeared first on Search Engine Land.
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: AdWords call tracking, SEO failures, & SERP tools appeared first on Search Engine Land.
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Google’s recent changes to their search results pages threw paid search marketers for a loop, but what about organic search practitioners? Columnist Dan Bagby discusses the impact on SEO. The post How to adjust SEO strategy to Google’s new SERP ad layout appeared first on Search Engine Land.
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Columnist Andy Taylor discusses AdWords bidding trends following Google’s move to eliminate right-rail ads and show four top-of-page ads for some queries. The post First-page minimum bids continue to rise in wake of Google desktop SERP changes appeared first on Search Engine Land.
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What has been the impact of Google’s new desktop ad layout thus far? Columnist Larry Kim uses data to show who has benefited and who has suffered from the change. The post Google’s New SERP Layout: The Biggest Winners & Losers appeared first on Search Engine Land.
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Not waiting for the European Commission’s Statement of Objections (antitrust charges) to run its course, France is taking action to regulate Google’s search results and also compel revelation of its search algorithm. TechCrunch reported on a bill now working its way through the French…
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing