Is optimizing for featured snippets an important use of your time? Three years of data may hold the answer.
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Plus, the case for zero-party data as we approach the end of third-party cookies.
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At Google’s Search On event, the company previewed ways its MUM technology may change how users search.
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There is no single tactic that works in isolation. The SERP is so highly dynamic at the moment, that aiming for, or banking on a single part of the SERP is likely to leave you vulnerable to traffic disruption if/when things evolve.
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Plus, hop on Twitter trends
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How Google treats company navigational brand searches and the impact they can have on consumer perceptions.
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Sites with more specific and specialized content will be rewarded in the SERPs thanks to an innocuous Google filter released recently.
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The “Interesting finds” module in mobile search results is tough to track, but could be driving a lot of search traffic to your site so use these tips to better understand how it’s impacting your site.
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Branded directory buttons are being displayed above the map.
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There’s still a long way to go to fix the fake-news problem, but even further for Bing according to a new Stanford report.
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