Most search engine optimization practitioners are familiar with the benefits of internal linking, but columnist Patrick Stox insists that we should be working a little harder to maximize their value. The post The Most Important Thing SEOs Overlook: Internal Links appeared first on Search Engine…
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Columnist Pratik Dholakiya discusses common SEO mistakes that could be costing you traffic and explains what to do about them. The post 5 Mistakes SEOs Still Make With Links & Content appeared first on Search Engine Land.
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google Contracts SEOs, AdWords Bulk Uploader & Yahoo Acquires Polyvore appeared first on Search Engine Land.
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If you’re so far ahead that you’ve scoffed at other articles about preparing for Google’s upcoming mobile algorithm update, columnist Bryson Meunier has tips on taking it to the next level. The post The Advanced SEO’s Guide To Mobilegeddon appeared first on Search Engine Land.
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What’s the latest on how top SEOs are handling the challenges of the business? Contributor Janet Driscoll Miller recaps a key panel discussion from SMX West. The post Meet The SEOs: Up Close @SMX West 2015 appeared first on Search Engine Land.
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Google quickly changes their keyword rich anchor text in a recent blog post to avoid controversy in the SEO industry around link spam and link schemes. Will this lead to Google penalizing themselves again? The post Google Changes Car Insurance Links After SEOs Complain appeared first on Search…
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Structured data markup can improve search visibility, yet few websites use it. Columnist Derek Edmond provides tips for B2B marketers on how to get started. The post 20 Ways B2B SEOs Can Leverage Schema.org Markup appeared first on Search Engine Land.
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Last week, Google officially rolled out Structured Snippets, the search giant’s move to show snippets of relevant data directly in its search results. According to Google, the content being displayed is powered by its Knowledge Graph, as well as other data sources. As Search Engine Land news…
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When it comes to marketing activities, SEO is often the first thing on the chopping block when budget cuts come around. Here’s how to avoid the axe. The post Communicating SEO’s Value To Clients And C-Level Execs appeared first on Search Engine Land.
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For years, debates raged about what constituted “best practices” when it came to mobile SEO. Early on, the discussion focused on whether it was important to have a separate site optimized for mobile devices. That proved to be a major challenge, as it required detecting and optimizing…
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