SMX Overtime: Enterprise SEOs explain tactical approaches for large implementations

Senior Director of SEO at Apartments.com offers advice about managing taxonomy changes, keyword research, event tracking and the importance of industry collaboration.

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SEOs on Google e-commerce category recommendation: ‘I’ll stop doing it when it stops working.’

Though Google’s John Mueller suggests webmasters not put content in e-commerce category page footers, SEOs value performance more highly.

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Google’s CTR answer just what you’d expect, and this is why SEOs go bananas

Google has finally sent us an official statement about our question if Google use click through rate for rankings. Sadly the statement will lead to even more confusion and debate.

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