SearchCap: Google AMP in search, Search Analytics semantics & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google AMP in search, Search Analytics semantics & more appeared first on Search Engine Land.

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Semantics: Google AdWords To Replace “Delete” With “Remove” In Most Instances

It’s always seemed odd that choosing to “Delete” a campaign, for example, in AdWords doesn’t actually mean the campaign will be vaporized as if it never existed. It’s not possible to truly delete a campaign from an account — that historical data remains available…

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