The unique selling proposition: A key element for SEO success

Columnist Fili Wiese explains what a unique selling proposition (USP) is and why every indexable page on your site needs one. The post The unique selling proposition: A key element for SEO success appeared first on Search Engine Land.

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Selling the value of link building to management

You know that link building is necessary to achieve the results you want, but how do you sell the C-suite and secure budget? Columnist Andrew Dennis shares his advice. The post Selling the value of link building to management appeared first on Search Engine Land.

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SearchCap: Google Restaurant Delivery, Yelp Selling & Mobile Friendly Begins

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google Restaurant Delivery, Yelp Selling & Mobile Friendly Begins appeared first on Search Engine Land.

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SearchCap: Selling Bing, AdWords Scripts & Scaling Link Building

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Sell Bing? Makes No Sense, Says Microsoft’s Bill Gates — It’s A “Core Business” Microsoft co-founder Bill Gates was interviewed on Fox Business News yesterday….

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Five Days Later, It Looks Like Google Has Penalized Web Design Library For Selling Links

We all saw this one coming: Web Design Library, the website that was using Twitter to renew paid links last week, appears to have earned a Google penalty. While I was researching last week’s article, I saw the site ranking at No. 8 for the term web design. Today, I’m seeing it at No. 48…

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Potential Microsoft CEO Elop Would Consider Selling Bing

The Microsoft CEO derby is heating up. As we discussed earlier this week the short list is down to a handful of candidates, including current Ford CEO Alan Mulally and former Nokia CEO Stephen Elop (soon to rejoin Microsoft in charge of devices). Apparently Elop has floated some bold ideas that may…

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