For Christmas Eve, Google’s Day 2 Holiday Doodle has the Google letters making hearts and smiley faces on fogged up windows. The post ‘Tis the season! Google spreads more cheer on Day 2 of its Holiday 2016 doodle series appeared first on Search Engine Land.
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Whether you’ve got your holiday marketing plan all mapped out or are just starting now, columnist Christi Olson has tips to prepare your search campaigns for the season. The post ‘Tis the season: 6 ways to prepare for holiday shoppers appeared first on Search Engine Land.
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On product queries, product listing ads are dominating over text ads. The post See how Google is showing even more Shopping Ads on desktop this season appeared first on Search Engine Land.
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How can you make your shopping ads stand out this holiday season? Columnist Purna Virji suggests some ways to optimize your campaigns for the valuable omni-channel shopper. The post SEO and voice search-proof your shopping campaigns this holiday season to win the omni-channel shopper appeared…
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Google is giving Republican and Democratic candidates a privileged place in search in 2016. The company has launched what it says is an experimental feature that will create a prominent placement for the candidates’ own messages and content in a horizontal carousel in search results. This is…
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Many advertisers have seen great results using the countdown customizer in AdWords, but just how many utilized them during the holiday season? Columnist Matt Umbro sought to find out. The post How Much Did Countdown Ads Play Into Advertisers’ Strategies This Holiday Season? appeared first on…
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: AdWords Ad Waste, Apple Search Ads & Tax Season appeared first on Search Engine Land.
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Tax marketers, pay attention! Columnist Purna Virji discusses some developments that may impact your search campaigns this year. The post Marriage Equality, Healthcare & Low Unemployment: How Search Marketers Can Make A Difference This Tax Season appeared first on Search Engine Land.
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Special logos for the holidays can also be printed and constructed into houses. The post ‘Tis The Season! For Holiday Google Doodles Of Papercraft Models & Cutouts appeared first on Search Engine Land.
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Time to start planning those Black Friday campaigns! Columnist Laura Collins shares her tips for getting the most out of your paid search campaigns this holiday season. The post Holidays Are Comin’: Preparing Your Paid Search Programs For The Festive Season appeared first on Search Engine…
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