Maps will play a larger role for retailers with physical stores and while Google Shopping will likely be the star, Amazon is poised to play the Grinch.
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Ad revenue growth accelerated in the third quarter.
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
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Recent updates have made Showcase ads appear for more specific queries while the addition of video is giving retailers a new, visual way to promote their brand.
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Shopping, local searches and audience optimizations are three of the biggest considerations to keep in mind.
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The paid search results of the upcoming holiday season will be heavily dependent on Google Shopping performance for many retailers. But how will Google Express factor into it?
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Contributor Frederick Vallaeys shares techniques to get the most out of your product listing ads by employing both new and often-overlooked features. The post 5 ways to sell more this holiday season with Google’s updates to shopping ads appeared first on Search Engine Land.
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The announcements are aimed at giving brick-and-mortar retailers greater visibility on Google search properties. The post Google announces new online-to-offline features on the cusp of the holiday shopping season appeared first on Search Engine Land.
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If 2016 trends are any indication, search ads aimed at driving offline traffic are likely to have a big impact this year. Contributor Andy Taylor explains how to take advantage of the opportunities. The post Google locally focused ads poised to play important holiday season role for…
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Google has created two versions of the doodle – one for the Northern Hemisphere and one for the Southern Hemisphere. The post ‘Tis the season! Google spreads cheer with its Holiday 2016 Day 1 doodle appeared first on Search Engine Land.
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