Despite supply chain challenges, U.S. consumers spent more than $ 204 billion online this holiday season.
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Along with supply chain delays, the pandemic has also brought more shoppers online. Retailers should evaluate their inventory to account for potentially heightened demand and ensure their product feeds are up to date.
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More than 50% of North American back-to-school shoppers say they’ll check for in-store inventory online before heading to a store, according to Google.
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Promotions uploaded via Google Merchant Center are automatically surfaced to shoppers, regardless of whether the merchant advertises on Google.
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More digital retail conversions are happening on mobile in 2020.
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Retailers that win the delivery wars will win the holidays.
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Pricing and promotions in Google Shopping could be more important than ever this year.
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Most shoppers are more likely to make an e-commerce purchase if they can return the item in a local store
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Search Engine Land editors take a look back at the disruptions over the past few months, how marketers have adapted to the changes, and what the future may hold.
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Even if your creative is limited, test different targets, review call-to-action extensions and refresh your product selections for TrueView for Shopping.
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