Demonstrating E-A-T: Tactics to implement, and avoid, for greater search visibility

Lily Ray of Amsive Digital shares trends that are common among core update losers and the techniques she uses to help her clients bolster their E-A-T.

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Google demotes libelous content in search through its predatory sites algorithms

Google will continue to try to surface high quality, relevant content while downgrading sites that attempt to exploit peoples’ reputations.

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