Tag Archives: Search

Google Analytics 4 updates include data-driven attribution, machine learning models to fill in measurement gaps and a Search Console integration

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Google hasn’t said when it will deprecate Universal Analytics, but the updates and language in the announcement suggest that search marketers should prepare for the change.

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google search gets larger images, enhances ‘About this result,’ gets more ‘shoppable’ and more

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While MUM was the highlight of the Google Search On event, more search changes were announced — some might generate a lot of interest for search marketers.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing