Tag Archives: Science

Leveraging data science to illuminate the modern consumer decision journey

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When analysis of behavior focuses on query relationships, we find searches are seldom linear and occur in clusters that don’t necessarily align with funnel-like behavior.

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Katsuko Saruhashi Google doodle honors first woman elected to Science Council of Japan

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Born on this day in 1920, Saruhashi was a renowned Japanese geochemist who spent her career advocating for female scientists. The post Katsuko Saruhashi Google doodle honors first woman elected to Science Council of Japan appeared first on Search Engine Land.

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Take the MarTech survey: Is marketing art or science?

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The phrase “art and science” of marketing gets thrown around a lot. But what does it really mean? What exactly is the art part of marketing, and what is the science? Where are the boundaries between them? Do they overlap? We’d love to hear your thoughts on this subject. Please take this…

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SearchCap: Google cross-device retargeting, science datasets & JavaScript SEO

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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google cross-device retargeting, science datasets & JavaScript SEO appeared first on Search Engine Land.

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SearchCap: User Science Behind Long-Form Content, Bid Boosting On Bing & Google’s Customer Match

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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: User Science Behind Long-Form Content, Bid Boosting On Bing & Google’s Customer Match appeared first on Search Engine Land.

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The SEO And User Science Behind Long-Form Content

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Nobody wants to read long pages of content on the internet, right? Columnist John Lincoln disagrees, providing compelling evidence that this type of content not only gets read, but also ranks and converts well. The post The SEO And User Science Behind Long-Form Content appeared first on Search…

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