Tag Archives: Sales

Google adds Smart Bidding for store sales to optimize bids for offline transactions

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With holiday shopping season in full swing, being able to better optimize campaigns for in-store shoppers means the opportunity to catch searchers when they’re ready to buy.

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In 2022, retailers will lose half of sales on backordered items unless they compensate with experience, according to Forrester

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The research company’s 2022 consumer and customer experience predictions highlight pandemic-related issues and evolving consumer sentiment.

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Google local ads gain Smart Bidding for store sales, ‘pick up later,’ service attributes

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The company is investing heavily to address the dominant online to offline use cases, including buy online, pickup in-store.

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Augmented reality starts driving sales: AR product engagement increased mobile purchases at eBags

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There was a 112% increase in mobile conversions when users interacted with 3D-AR enabled products, the company says.

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