TikTok’s brand safety center consolidates transparency updates, announcements and partnerships

As TikTok builds out more monetization opportunities to win over creators, this resource may be a convenient reference for brands to understand the platform’s brand safety options.

Please visit Search Engine Land for the full article.

Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Halting campaigns shouldn’t be your only brand safety precaution

After the storming of the Capitol, some brands are going dark with their social media ads, but a rapid response workflow and diversifying channels can help them continue to drive business.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Local businesses can highlight COVID-19 ‘health & safety’ measures with Google My Business

The attributes should start appearing in Search and Maps soon. They are intended to give consumers confidence and manage their expectations.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing