Are both top results position one or does Google count the one on the right as position two?
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The integration may help contextualize data to enable more efficient campaigns as well as time savings.
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Previously, advertisers could only manage their Microsoft Audience Network campaigns via the associated interface or an API. Now, they can also manage them offline via the Microsoft Advertising Editor.
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Advertisers in sensitive verticals will remain opted out of this change for existing campaigns.
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Keyword Boosting may help local businesses achieve better campaign performance and reach higher intent audiences.
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Initially launched for beauty products, users can now see what products from Crate & Barrel, CB2, Walmart, West Elm and Wayfair look like in their homes before they buy.
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Advertisers on Microsoft’s platform have two more ways to save time that might otherwise be spent adjusting and configuring their campaigns.
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Advertisers have until February 28, 2022, to migrate their code from the previous media-based video ads.
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It’s unclear whether this feature will remain available once Smart Shopping campaigns are rolled into Performance Max campaigns in 2022.
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Google has rolled out a new look for Google Search Console aimed at improving accessibility and user experience.
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