Columnist Jim Yu explores two different ways of looking at keyword data, arguing that a holistic look at search volume over time leads to improved content performance. The post The Importance Of Monthly Versus Rolling Average Search Volume appeared first on Search Engine Land.
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google Mobile Update Rolling, Bing Detailed Answers & Google Action Cards appeared first on Search Engine Land.
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google Mobile Friendly Rolling Out, Yahoo & Bing Deal appeared first on Search Engine Land.
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Changes are designed to make quality score more informative and easier to use. The post Bing Ads Rolling Out Updates To Quality Score Reporting appeared first on Search Engine Land.
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Company hopes that 4G LTE will attract and retain OnStar subscribers. The post GM Turning Its Cars Into Rolling (Local) Search Engines appeared first on Search Engine Land.
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Bing Ads has already announced the switch to include close variants on Exact Match and Broad Match Modifier keywords. Now Phrase Match keywords will also get the close variants treatment. With close variants, ads trigger on search queries that closely resemble the keyword — plurals,…
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Link Building with Content: The Experienced Route to SEO – November 11 Webcast Successful SEO is not “content marketing –vs.– link building”. It’s…
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First, what are “automated extensions”? This is the new term for what were once known as “annotations” — Consumer Ratings and Seller Ratings which automatically populate in AdWords ads. Google said it is retiring the use of “annotations” and replacing it…
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Google has announced that the latest version of its Panda Update — a filter designed to penalize “thin” or poor content from ranking well — has been released. Google said in a post on Google+ that a “slow rollout” began earlier this week and will continue into…
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To those arguing that Google has been steadily dumbing-down AdWords and taking controls away, the company is responding with what it’s calling Tools for the Power User. The first tool to come out of the box are ad customizers, designed to help advertisers optimize ad creatives at scale. Ad…
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing