The saturated Google Ads landscape is forcing retailers to reconsider the value of traffic at every stage of the shopping journey, particularly at the top of the funnel.
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Grehan also settles the long-running dispute over who coined the term search engine optimization.
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Role previously held by John Giannandrea being split into two between Jeff Dean and Ben Gomes The post Google’s Ben Gomes expands role to head all of search amid leadership shuffle appeared first on Search Engine Land.
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If 2016 trends are any indication, search ads aimed at driving offline traffic are likely to have a big impact this year. Contributor Andy Taylor explains how to take advantage of the opportunities. The post Google locally focused ads poised to play important holiday season role for…
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Search industry veteran journalist begins new role at Alphabet’s core business division on Monday The post Danny Sullivan joins Google, leaves advisor role at Third Door Media appeared first on Search Engine Land.
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Modern link building relies on a traditional public relations approach. Columnist Jeremy Knauff and PR expert Cheryl Snapp Conner share insight on how to achieve success in this critical area. The post The role of traditional public relations in SEO appeared first on Search Engine Land.
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Modern link building relies on a traditional public relations approach. Columnist Jeremy Knauff and PR expert Cheryl Snapp Conner share insight on how to achieve success in this critical area. The post The role of traditional public relations in SEO appeared first on Search Engine Land.
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In a response to a column published earlier this week about the place of technical SEO, contributor Patrick Hathaway argues that technical SEO is much more than a “nice to have” feature. The post The role of technical SEO is “makeup?” Really? appeared first on Search Engine Land.
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Enterprise organizations that want to get serious about link building may be well served by a dedicated team for link acquisition. Columnist Garrett French outlines the five roles that comprise this team and focuses today on the opportunity prospector. The post The Opportunity Prospector: Link…
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The pressure is on today’s digital marketers, as responsibility for investing in the right software to more effectively manage customer data shifts to the marketing organization. It’s not enough anymore to be creative; you need to combine the art of marketing with the science of…
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