Google hopes to help advertisers manage bid strategies and drive performance
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Advertisers are still able to use tCPA and tROAS, but later this year, these options will only appear with Maximize Conversions and Maximize Conversion Value, respectively.
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See the projected impact of making bid or budget changes in your campaigns that use these smart bidding strategies.
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Implementing automated bids from the engines doesn’t mean advertisers can forget about bid management.
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: New Google Assistant features, improving ROAS & Carter G. Woodson Google doodle appeared first on Search Engine Land.
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: New Google Assistant features, improving ROAS & Carter G. Woodson Google doodle appeared first on Search Engine Land.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: New Google Assistant features, improving ROAS & Carter G. Woodson Google doodle appeared first on Search Engine Land.
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While many companies focus on return on ad spend (ROAS) as their primary KPI for search, columnist Andreas Reiffen believes that ROAS targets can often inhibit growth and new customer acquisition. The post The vicious cycle of ROAS targets is killing your business appeared first on Search Engine…
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