The importance of transparency and understanding risk in link building

Are you looking to hire a link-building company? Contributor Julie Joyce recommends reviewing search engine guidelines before talking to service providers so you know which questions to ask and when to walk away.

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SearchCap: EU domains at risk, mobile page speed & search pictures

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: EU domains at risk, mobile page speed & search pictures appeared first on Search Engine Land.

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How Are You Managing Social Media Risk?

Today, the average enterprise manages more than 300 social media accounts and more than a half-million social media posts by users on branded pages — but not all of this activity is positive. There has been a sevenfold increase in spam messages. The number of unauthorized social media…

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Webinar: How to Avoid (or Mitigate) Social Media Risk for Your Brand

Next week, our sister site, Digital Marketing Depot, will host a webcast that will address the risks inherent in social media for brands. With the FTC paying close attention to what’s being said — and updating its disclosure regulations — marketers need to keep up with current…

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Social Media – Risk or Reward for Your Brand? September 22 Webcast

With social media hacks increasing in frequency and severity, all organizations need help managing social media risk. The post Social Media – Risk or Reward for Your Brand? September 22 Webcast appeared first on Search Engine Land.

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Link Risk Management: Are You Using This Critical SEO Tactic?

Columnist Stephan Spencer warns that if you don’t regularly monitor your backlinks and proactively get rid of spammy ones, you could be risking it all. The post Link Risk Management: Are You Using This Critical SEO Tactic? appeared first on Search Engine Land.

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing