The five-day stretch from Thanksgiving to Cyber Monday was record-breaking for e-commerce but brands still have more time for profitable sales on Amazon.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Mobile continues to fuel growth in click share and spend, and Shopping remains steady growth vehicle for retail spend.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
RKG has released its Q4 2013 Digital Marketing Report, and as other reports have indicated, paid search saw solid year-over-year growth in the holiday quarter. Paid search spend among RKG’s retail-heavy client set rose 23 percent year-over-year. Overall click volume increased 19 percent, and…
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
IgnitionOne released its fourth quarter Digital Marketing Report today, showing that the paid search market in the US continues to grow. Search ad spend rose 12 percent year-over-year in the fourth quarter of 2013. In part as a result of the later kick-off to the holiday shopping season this year,…
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
A new Nielsen study on consumer trust in advertising shows trust in search ads has risen since 2007. Nearly half (48 percent) of consumer respondents now say they trust search ads, that’s up 14 percent since 2007. This is certainly good news for search advertisers. In more good news, with the…
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing