Google Shopping ads so hot right now: the meteoric rise of PLAs

For retailers, Product Listing Ads are the height of fashion! Columnist Andy Taylor explores the growth of this ad format and discusses how search advertisers can take advantage of this trend. The post Google Shopping ads so hot right now: the meteoric rise of PLAs appeared first on Search Engine…

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First-page minimum bids continue to rise in wake of Google desktop SERP changes

Columnist Andy Taylor discusses AdWords bidding trends following Google’s move to eliminate right-rail ads and show four top-of-page ads for some queries. The post First-page minimum bids continue to rise in wake of Google desktop SERP changes appeared first on Search Engine Land.

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The rise of personal assistants and the death of the search box

Columnist Eric Enge recaps the SMX West 2016 keynote by Googler Behshad Behzadi, who envisions a not-too-distant future in which voice search becomes more ubiquitous — and may even replace the search box. The post The rise of personal assistants and the death of the search box appeared first on…

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Hacked Content On The Rise: Take SEO Precautions To Protect Your Site

Don’t get penalized due to malware! Columnist Tony Edward discusses the recent uptick in hacked content in search results and provides tips to protect your site. The post Hacked Content On The Rise: Take SEO Precautions To Protect Your Site appeared first on Search Engine Land.

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SearchCap: Google Mobile Only, Video Rise & Expanding Sitelinks

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. The post SearchCap: Google Mobile Only, Video Rise & Expanding Sitelinks appeared first on Search Engine Land.

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Is Local Directory Traffic On The Rise Again?

Is it time to give local directories a higher priority as you plan your search marketing strategy? Contributor Myles Anderson shares results of his recent traffic data analysis. The post Is Local Directory Traffic On The Rise Again? appeared first on Search Engine Land.

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