Advertisers invested more than $ 3 billion on Microsoft Advertising last quarter, fueling the revenue growth.
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Reviews and ratings influence search rankings and customer acquisition. Here’s how marketing and customer experience teams can work together to improve both SEO and customer outcomes.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
We live in a feedback economy so if resources and budget are limited, prioritize managing reviews on Google and Facebook.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
With a projected 30-40% loss of user data in Safari with ITP in 2020, marketers are going to have to re-think how to handle attribution in the coming year.
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The PPC track at SMX Advanced Europe discussed entity harvesting, automation, audience targeting, “broadience” and the need for better technical integration in search marketing.
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It’s not clear, yet, if there’s been any change in the way Google attributes and links to our content.
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Google’s machine learning tool verification is just not working for GMB listings as spam is constantly slipping through the net. Here’s how you can help.
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While Amazon and LinkedIn cracked the top five, our survey finds second-tier platforms are much less likely to see spending increases in the coming year.
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How do you evolve your marketing in a voice-first world?
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Today would have been Dr. Angelou’s 90th birthday. The post Maya Angelou Google doodle features Oprah Winfrey, Laverne Cox & others reciting her poem, ‘Still I Rise’ appeared first on Search Engine Land.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing